Loui Cheskin: How To Predict What People Will Buy, Gisborne in Gisborne, Gisborne for sale
Ink number and annotation to front endpaper. Dust wrapper is price clipped. Some small 1/4"tears to margins of dust wrapper. Moderate rubbing to margins of dust wrapper. Some staining along edge of rear flap of dust wrapper. Dust wrapper protected in archival mylar cover. ; 241 pages. Blue-green boards with red panels and gilt lettering on spine and front board. Page dimensions: 211 x 137mm. Top page edges dyed red. Contents: Introduction; Four Pillars of Successful Marketing; Origins of Unconscious Level Testing; Twelve Years of Unconscious Level Testing; Redesign through Testing; The Meaning of Color; Questions and Answers about Motivation Research; How to Predict Packaging Success; The Importance of Color on Industrial Packages; Why You Must Test Your Package Design; The Inside Story about the Little Elves; Now They're"Psychoanalyzing"Advertising; Give Your Packages"Appetite Appeal"; Does Color get the Consideration it Deserves as a Marketing Tool?; Package Appraisal Sans Personal Opinion; Are Wrong Colors Wrecking Your Package?; Color Plays an Important Role; A Primer for selecting Colors with Sales Appeal; Color Effectiveness Can be Measured; Indirect Approach to Market Reactions; Right Color Combinations may lead to Success in Business and Romance; Index. ; 8vo
Author
Loui Cheskin
Title
How To Predict What People Will Buy
Publisher name
Liveright (1957), New York
Shipping time
2 - 5 days
Publication year
1957
Edition
First edition
Binding type
Hard cover
Listing condition
Used
Item condition
Very good
Vendor name
Renaissance Books
Vendor rating
Abebof326d